today's questions, tomorrow's answers
At FutureThink we assist organisations to gain deeper insight into the minds of their customers and their own people; how they think, feel and make decisions about brands, products, social issues, organisational problems and business challenges.
We do this by using a multi-disciplinary approach that includes:
In today's market, companies cannot succeed without gaining deep insight into the minds of their customers and their own people; how they interpret marketing and other business-related communications and make decisions.
Most thoughts occur at a subconscious level and people often cannot readily articulate what they really think and feel about brands and other important issues. Therefore, the best way to meet the challenge is to get inside the hearts and minds of your customers and your own people in order to understand how they really think and feel about your brand, products, service levels, and other sensitive issues.
At FutureThink we believe that blending online qualitative research with conversational workshops is a highly effective method for gaining deeper insight and understanding of how your customers, clients and your own people think and feel about issues that are important to them.
Simplicity is the keyword at FutureThink – you supply the brief and we design the online qualitative survey using Brainspade. You send the survey to your customers or your own people, we process their responses and provide you with a report and then arrange appropriate follow-up workshops where required.
Click here for our demo survey on banks.