Guiding Principles

As a member of SAMRA and a SAMRA Accredited Researcher (SAR) we abide by the following principles:

1. Uphold the Aims and Objectives of the Southern African Marketing Research Association, in particular to:

1. Foster the study of, and research in, relevant disciplines and sciences
2. Improve research methods and techniques
3. Uphold a high standard of professional ethics
4. Promote and protect applied and basic research

2. Abide by the Code of Conduct of the Association with special reference to responsibilities:

1. To readers of research reports
2. To sponsors of surveys
3. To informants
4. Of research practitioners